Skip to main content

Job Aids

Explore our resource library that’s curated to answer your frequently asked questions. We provide step-by-step walkthroughs to assist you with social media marketing, making videos, search engine optimization and more.

Social Media Marketing

Getting Started with a New Social Media Page

If you're setting up a new social media account for your agency, following these steps can help ensure your profile is professional and effective in helping visitors learn more about you.

Choosing Engaging Digital Imagery

Use this job aid as a guide to build a better brand image online with general tips and specific tips for Facebook, Instagram, LinkedIn®, Twitter and YouTube.

Creating an Agency Facebook Page

Facebook is one of the largest social networks, which means it can be a great place to market your agency. If you don’t have an agency Facebook page, this job aid provides guidance on how your agency can create one!

How to Create an Instagram Business Account

Instagram is a dynamic social media platform where you can share compelling photos and videos to connect with consumers. The steps in this guide will help you get your business on Instagram.

How to Create a Twitter Account for Your Agency

Interested in creating a Twitter account for your agency? This informative, step-by-step guide will help you get started.

Scheduling Future Twitter and LinkedIn Posts

Did you know you can use Hootsuite® to schedule future posts on Twitter and LinkedIn? This walkthrough will teach you how to employ this time-saving resource!

An Introduction to LinkedIn®

Not sure if LinkedIn is right for you or your agency? Check out this job aid and learn what LinkedIn is, who should join, why use it and how to create a personal profile and company page.

Digitally Connecting with Customers

There are many ways you can leverage technology and digital channels to connect with your customers. Try boosting your business with these ideas!

Video Marketing

How to Create a YouTube Channel for Your Agency

YouTube can help you share creative videos with your customers! Follow these steps to create a YouTube channel for your agency.

Creating Quality Smart Phone Videos

Create quality smart phone videos to help drive engagement on your social media platforms. The following tips can help you sharpen your skills.

Taking Advantage of Facebook Live Videos

Facebook Live videos are a fun way to increase engagement with your audience. Before you go live, read this walkthrough to get prepared with effective strategies.

Effectively Using Co-Branded Videos

Foremost® offers free co-branded videos on! If video isn’t typically included in your marketing mix, here are a few ideas on how to make the most of it.

Search Engine Optimization

Five Ways to Improve Your SEO

Improving your SEO is as simple as being consistent, correcting technical errors, supplying valuable content, including links and using social media.

Search Engine Optimization (SEO) 101

SEO is the increasing of web visibility and traffic through organic search engine results. This walkthrough explains how you can boost it and drive more traffic to your agency's website.

Adding, Claiming and Updating Your Agency's Google Business Profile

Claiming your business listing on Google — and keeping it up to date — can help make your agency more reputable and reliable online. Here's a guide on the basics of Google profiles.

Adding, Claiming and Updating Your Agency’s Yelp® Listing

Claiming your Yelp listing will put you in control of managing information, responding to reviews and messages, and much more.

Tips for Creating a Google Ad Campaign

Google Ads allow you to promote your business to people near your agency. Learn how to create a Google Ad Campaign with this walkthrough.

Improve your social media marketing skills with The Social Media Carry-On, Foremost's guide for independent agents ready to take flight with digital marketing.

Get the Guide

Have questions about the Social Media Suitcase?

Contact My Marketing Rep