Digital Marketing Guide

Select a topic to see how you can take your social media to the next level.

Introduction: Social Media Marketing for On-the-Go Independent Agents

Welcome! The Award-Winning Foremost^® Marketing Team created this guide specifically for independent agents like you.

"Independent agents like you are at the heart of what we do at Foremost^®, and we’re dedicated to seeing you win in the IA channel. Digital marketing support is one way we can help you thrive. We’re focused on uncovering keys to success that can accelerate growth in the marketplace."
— Gary Fischer, Head of Independent Agency Distribution at Foremost

We know you're extremely busy and learning social media marketing skills may seem overwhelming and time-consuming. We also know that many agents want to connect with consumers on social media. Based on studies from the Big “I” and Future One¹, social media has ranked among the top agent marketing activities for many years now. With all this in mind, our goal is to help make social media marketing easier for you.

Everyone has different comfort levels with digital marketing. No matter your current skills, this guide has something for everyone. You'll find tips for getting started, ideas to help you create engaging content, insights for refining your strategies and more.

Think of your agency's brand and how you want to build upon it. Know that — when done well — social media can add value to your agency's brand by:

Creating a space for open conversation.
Driving traffic to your website.
Generating quality leads.
Acting as a customer service portal.
Increasing your search engine optimization (SEO).

Digital marketing can be challenging. It's especially difficult when you're offering something intangible like insurance. Instead of focusing on accumulating thousands of followers or fixating on return on investment (ROI), it's better to reframe social media as an effective tool for brand awareness, community connection and customer service. In the insurance industry, social media marketing is about playing the long game. And we're here to help you do just that!

¹ Agency Universe Study: https://bit.ly/35Rq6kk

The information in this job aid is based on experience, research and opinions from the Foremost Insurance Group^SM. The content of this job aid is not endorsed or approved by Facebook^®, Instagram^®, LinkedIn^®, X, YouTube or any other website, search engine or social media platforms or services. Proprietary. 9022274 11/25

Get ready for departure. The ideas in this guide will help you take flight with digital marketing so you can reach new customers, build your brand and boost your business.

arrow_back_ios Previous Section

Next Section arrow_forward_ios

Get your free printed or digital version of this social media guide!

Select a topic to see how you can take your social media to the next level.

Introduction: Social Media Marketing for On-the-Go Independent Agents

Welcome! The Award-Winning Foremost^® Marketing Team created this guide specifically for independent agents like you.

Select a topic to see how you can take your social media to the next level.

Have questions about the Social Media Suitcase or other marketing resources? Reach out to the territory manager in your area!

Select a topic to see how you can take your social media to the next level.

Introduction: Social Media Marketing for On-the-Go Independent Agents

Welcome! The Award-Winning Foremost® Marketing Team created this guide specifically for independent agents like you.

Select a topic to see how you can take your social media to the next level.

Have questions about the Social Media Suitcase or other marketing resources? Reach out to the territory manager in your area!

Welcome! The Award-Winning Foremost^® Marketing Team created this guide specifically for independent agents like you.