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Which Social Media Platforms to Consider
Getting Started: Building a Foundation with One Platform
If you've never used social media before, it's helpful to begin with one platform, learn to use it effectively and
build your foundation. Consider starting with Facebook.
Facebook has the most users and the widest ranges in age and other demographics. It's also versatile, with posts that
can be photos, videos, links to articles and other websites, or just text.
Overall, a Facebook business page can make for a great social home base that goes hand-in-hand with your agency's
website.
Next Steps: Expanding Your Social Channels
While it can be tempting to get your brand on every platform as soon as possible, effectively managing a social media presence can be a deceiving amount of work. It's recommended to spend one to two hours per week on each platform you create — posting or scheduling content, responding to messages, engaging with others and reviewing your performance. So, you'll want to ensure that the platforms you put your time into are the right ones for your brand.
It's helpful to ask yourself these questions:
- How much time do I have to manage and create content for a social presence?
- Who is my target audience?
- What are my goals for my agency’s social media presence?
Once you’ve answered those questions, this resource can help you determine which platforms may be best for your agency. Here's a more detailed look at the functions and common uses of each platform:
Instagram: A visually exciting, mobile-focused platform focused on photos and short videos. Instagram can be a great place to connect with consumers who are interested in visually exciting products, like motorcycles, boats, RVs and other recreational products.
X (formerly Twitter): A fast-moving, informative site where users share thoughts in 280 characters or less. Photos and videos can be shared on this platform too, but it’s best suited for rapid information sharing — such as industry insights, local news, quick tips and other snackable content.
LinkedIn: A space for people seeking employment, connecting with other professionals and businesses, and sharing industry insights. You may not find many consumer outreach opportunities here, but it's a great place to share agency updates, attract new talent and make connections with others in the insurance industry.
Do you want help creating a social media account for your agency? Visit the job aids section to find more information.
Select a topic to see how you can take your social media to the next level.