Getting Started With a New Social Media Page

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Getting Started With a New Social Media Page

If you're setting up a new social media account for your agency, there are several steps to take to help ensure your profile is professional and effective in letting visitors learn more about you. On almost all social media platforms, begin by adding or updating the following:

Profile picture: We recommend using your agency's logo or submark.
Cover photo: Changing your cover photo quarterly will help keep your page fresh, and you can highlight different insurance products. If your agency has a motto or tagline, this could be a great place to use it!
Agency location and contact information: It's extremely important to keep your agency's name, address and phone number consistent across all channels; adding an email address is helpful, too.
Link to your website
Short bio: Let viewers know what you're offering them; share who you are, how you can help and the areas you serve.

Note: On most social media platforms, you can edit this information by clicking the About or Edit Profile buttons on your agency's page.

Overview of Profile Pictures

Profile pictures are important on all social media channels. Your agency's profile picture is often the first image a user sees when they look for your agency on social media, so it's crucial that it's an on-brand, high-quality image. We recommend using your agency's logo or submark as your profile picture on all your social media channels. This will build consistency, and help users recognize and identify your brand.

A few notes on logos:

A symbol, icon, or even a font-type can make for impressionable logos.
A logo is an important investment in your agency's brand. If you don't have one or need a refresh, get creative and reach out to graphic designers in your area, or perhaps even to students at a local design school for help developing an appealing logo.
When your agency logo is updated, be sure to request that it's formatted to fit in the dimensions for each social media platform and get multiple file types (.JPG, .PNG). We've listed the current dimensions at the end of this section ‐ if you're working on a logo with a graphic designer, share this information with them!

Looking for official Foremost brand assets? Visit https://www.foremostagent.com/marketing#companyInfo to explore and download Foremost’s complete logo suite.

Overview of Cover Photos

A cover photo (sometimes referred to as a banner or header image) is the headlining photo on your agency's social media page. Cover photos are featured on most major social media platforms (excluding Instagram and TikTok).

Unlike your profile picture, which should remain consistent, cover photos are versatile and can set a temporary theme for your page (like highlighting seasonal trends, featured promotions or product lines). Great cover photos tell a story! For example, if your agency writes mostly auto insurance, consider using a cover photo with a car on the road, a family road trip or a teen getting keys to their first vehicle. Telling a story while playing on seasonal trends can make your page look especially engaging and relevant (think holiday lights or summer fun). If you write multiple products, focus on one and consider changing it every few months. When you select a photo that matches your agency's vision, it will reinforce your brand to customers.

Profile Picture and Cover Photo Images Sizes

As of November 2025, these are the recommended dimensions and files sizes for profile pictures and cover photos¹. Dimensions are noted in pixels (px) and width x height. Note: Some channels have specific safe areas for cover photos where the content can be viewed in various sizes and formats (e.g., desktop and mobile views).

Facebook

Profile photo: 320 x 320
Cover photo: 851 x 315

Instagram

Profile photo: 320 x 320

Profile photo: 400 x 400
Cover photo: 1,128 x 191

X

Profile photo: 400 x 400
Cover photo: 1,500 x 500

YouTube

Profile picture: 800 x 800
Banner: 2,048 x 1,152

Stock Photography

Many companies purchase subscriptions with stock photography services like Shutterstock^®. If you're looking for free-to-use stock imagery for cover photos and other social media content, check out Unsplash.com. or Pexels.com. (Be sure to learn more about their licensing before moving forward.)

AI-Generated Imagery

The use of artificial intelligence (AI)-generated imagery is becoming increasingly popular on social media! While most AI image generators require a subscription, online use is allowed for the imagery generated — provided it falls within standard legal and ethical considerations. Services like Dall-E, Midjourney, Photoshop^® AI or even ChatGPT can be leveraged to generate imagery by simply typing in a prompt. We'll cover this in more depth later in the section titled: LEVERAGING ARTIFICIAL INTELLIGENCE.

Want to learn more about creating and using engaging imagery on your social media pages? Check out our job aid titled Choosing Engaging Digital Imagery.

¹ Sprout Social: https://bit.ly/4lgD7Wf

Remember that you are responsible for ensuring that you have proper rights and licenses before using any images on your social media accounts.

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