Digital Marketing Guide

If you're setting up a new social media account for your agency, there are several steps to take to help ensure your profile is professional and effective in letting visitors learn more about you. On almost all social media platforms, begin by adding or updating the following:

• Profile picture: We recommend using your agency's logo or submark.
• Cover photo: Changing your cover photo quarterly will help keep your page fresh, and you can highlight different insurance products. If your agency has a motto or tagline, this could be a great place to use it!
• Agency location and contact information: It's extremely important to keep your agency's name, address and phone number consistent across all channels; adding an email address is helpful, too.
• Link to your website
• Short bio: Let viewers know what you're offering them; share who you are, how you can help and the areas you serve.

Note: On most social media platforms, you can edit this information by clicking the About or Edit Profile buttons on your agency's page.

Overview of Profile Pictures

Profile pictures are important on all social media channels. Your agency's profile picture is often the first image a user sees when they look for your agency on social media, so it's crucial that it's an on-brand, high-quality image. We recommend using your agency's logo or submark as your profile picture on all your social media channels. This will build consistency, and help users recognize and identify your brand.