What is Content Marketing and Why Does it Matter?

Content marketing isn't just trendy, it's vital to a company's success! Over 60% of companies said posting content on social media has increased marketing effectiveness.1

So what's the definition of content marketing? According to The Content Marketing Institute, it's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Types of content

  • Articles/blogs
  • Photos, graphics, and video
  • How-to's
  • Infographics
  • Podcasts
  • Webinars

It's vastly different from selling or pitching your product online. Most new digital marketers make the common mistake of only broadcasting their offerings and deals instead of cultivating a conversation through engaging content. The philosophy behind content marketing is that if businesses deliver consistent and useful information to buyers, in turn, they're rewarded with business and loyalty.

Plus, content marketing gives your agency a voice! Nowadays, customers aren't won over with advertising alone. Instead, they're browsing the web, reading reviews on social media and educating themselves on potential purchases. When you employ this type of strategy to your digital efforts, your agency immediately increases brand presence on the Web.


  1. Content Marketing 101: Why Is Content Marketing Important?

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