How SMBs Use Social Media

Small and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the "how" of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers.

LinkedIn conducted a survey in November 2013 of one thousand North American businesses with revenue ranging from $1 million to $50 million to determine how small and medium-sized businesses use social media today.

How SMBs are using social media: 15 stats you should know

  1. SMBs contribute $5.5 trillion in annual revenue to the U.S. economy.
  2. Social media is used by over 1 million SMBs in North America.
  3. 8 out of 10 SMBs use social media for their business to drive growth.
  4. 94% of SMBs who use social media use it for marketing.
  5. 3 in 5 SMBs say they've gained new customers by using social media.
  6. 49% of SMBs use social media for learning, specifically to access a network of peers and to learn from industry experts.
  7. 79% of SMBs say that industry specific news and articles are the most valuable pieces of content they look for on social media, followed by client reviews and testimonials.
  8. 64% of SMBs are in growth or "hyper growth" mode — meaning revenue YoY has increased.
  9. 73% of companies in hyper growth mode have also increased their social media spending.
  10. Only 47% of SMBs have increased their spending on offline ads.
  11. 82% of SMBs in "hyper growth" (significant increase in revenue YoY) say that social media is effective for generating leads.
  12. The top social media goals for companies in hyper growth are maintaining a company presence online and delivering content from the company.
  13. 3 out of 4 SMBs believe LinkedIn helps them build credibility.
  14. 2 in 3 SMBs say that LinkedIn gives them the opportunity to connect with vendors and other partners.
  15. 88% of SMBs in hyper growth use social media to generate word of mouth about their company.

Read the original article on HubSpot.

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